If you’re searching for the ultimate plush toy for your child, you’ve likely come across the great debate: Jellycats vs. Squishmallows. These beloved soft toys have taken over nurseries, bedrooms, and social media feeds. Whether you’re buying baby toys for a newborn or a squishy friend for your toddler, choosing between Jellycat plushies and Squishmallows isn’t easy. Both offer irresistible softness, adorable designs, and loyal fan followings. But which one is the better pick in 2025?
Let’s dive into the world of soft toys for babies and kids and compare Jellycats vs. Squishmallows head-to-head.
Jellycats vs. Squishmallows: A Look at Their Popularity in 2025
Both Jellycats and Squishmallows have seen massive popularity over the past few years. But in 2025, they’re more than just toys—they’re collectibles, comfort companions, and decor staples.
Jellycat plushies are known for their unique animal designs, quirky characters, and high-quality fabrics. From floppy bunnies to smiling avocados, every plush toy from Jellycat has personality. These soft toys often become a child’s first favorite, thanks to their gentle textures and cuddly shapes. Many parents specifically seek Jellycats when shopping for soft toys for babies due to their safety standards and timeless appeal.
On the other hand, Squishmallows have exploded in popularity with their marshmallow-like softness and wide variety of characters. From seasonal collections to rare limited editions, Squishmallows are not just toys—they’re treasures. Children and adults alike collect them, cuddle them, and even trade them online. Their squishy texture makes them perfect as both playthings and cozy pillows.
In the Jellycats vs. Squishmallows debate, it’s clear both brands offer something special. But let’s look deeper into what makes each one shine.
Features and Feel: Jellycats vs. Squishmallows Softness Showdown

Jellycat Plushies: Soft, Stylish, and Sensory-Friendly
Jellycats are beloved for their luxuriously soft textures, making them ideal soft toys for babies. Their long limbs, floppy ears, and quirky characters offer sensory stimulation and emotional comfort. Each Jellycat plushie is thoughtfully designed to be both visually charming and physically comforting.
Parents love Jellycats because they’re safe baby toys, tested to meet international safety standards. Their durability is another win—these plush toys withstand countless cuddles, teething tugs, and machine washes. Plus, Jellycats are the go-to choice for stylish nurseries due to their aesthetic appeal.
From Bashful Bunny to Amuseables Pineapple, there’s a Jellycat for every personality. They’re ideal as keepsakes or first friends.
Squishmallows: Squishy Toys That Spark Joy
Squishmallows are a different kind of soft. These squishy toys are made with a unique polyester blend that gives them that signature “squish.” They bounce back into shape no matter how tightly they’re hugged. Their pillowy softness makes them a hit for nap time, travel comfort, or emotional support.
With hundreds of characters ranging from animals to mythical creatures, every Squishmallow has a name, birthday, and backstory. This storytelling element gives them added charm and collectibility. They’re great for slightly older kids who want to connect with their plush toys on a more imaginative level.
In terms of sheer squishiness, Squishmallows may have the edge. But when it comes to baby-friendly features, Jellycats hold strong.
Which Is Better for Babies? Jellycats vs. Squishmallows Comparison

When buying soft toys for babies, safety, size, and washability are key. Jellycats are specifically designed for infants and toddlers. Their compact size, sewn eyes, and ultra-soft textures make them ideal baby toys. The company even offers dedicated ranges of soft toys for babies, such as soothers and rattles.
Squishmallows, while incredibly soft, are sometimes too large for newborns or small infants. Their plush size is great for older kids, but may not suit the tiniest hands. That said, smaller Squishmallows (5” or 7”) are more manageable and just as huggable.
If your child is under 2, Jellycats are usually the better choice. They’re safer and specifically designed for baby use. For kids above 3 who enjoy imaginative play or building collections, Squishmallows are perfect.
Jellycats vs. Squishmallows: Final Verdict for 2025

So, which plush toy should you choose in 2025—Jellycats or Squishmallows?
- Choose Jellycats if you’re shopping for soft toys for babies, want stylish and sensory-friendly plushies, or value quality over quantity.
- Choose Squishmallows if your child is a collector, loves squishy toys, or wants something whimsical, bright, and super soft.
In the Jellycats vs. Squishmallows battle, the right choice depends on your child’s age, personality, and play preferences. Many parents even buy both—Jellycats for bedtime cuddles and Squishmallows for all-day squeezes.
Whichever you choose, you’re gifting your child comfort, creativity, and a friend for life.Explore the best selection of Jellycats and Squishmallows now at ToysCentral.
